Who is Justin Fela?
Digital Video Producer
Multifaceted brand storyteller specializing in video distribution to all social media platforms. Over 5,000 hours shooting and editing video for the Cleveland Browns.
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What do I do?
As a digital video producer, I play many different roles within our Content and Production department. My job is to collaborate with all of our departments within the Browns organization to promote the team in a creative and innovative way. Whether it be marketing, social media, corporate partnerships, community relations, or in-game presentation; I help ideate and produce the highest quality content possible. I manage the Browns' Youtube channel, monitoring the output of Shorts on the site. I make sure our voice is cohesive, thumbnails and titles are updates, and that we have a consistent output.
I work closely with our social media department to create original content that echoes the voice of our organization. During the season, I am in charge of producing our weekly hype video to get fans excited for the gameday ahead. Each week keeps me creatively sharp as I am tasked with creating a new look and feel for the video. I also produce and manage our 2 Minute Drill series that goes out weekly during the season and when we have breaking news during the off-season. The objective is to create engaging content for our fans, while creating multimedia that expands our brand.
On gamedays, I record game action with our ARRI Amira cameras (shooting from the shoulder and hi-hat). Aside from game action I help manage our sideline sound bag that captures the best sound bites of the team between the snap. Maintaining and identifying problems on the fly is a big part of my role withing our gameday production staff.
Cameras...
- ARRI Amira
- ARRI Alexa 35
- Sony FX3
- Sony FX9
- Sony Fs7
- Canon c100
- Lumix GH4/GH5